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Navigating the Future of Data-Driven Marketing
LinkedIn’s Andea Campbell, Global Director of the Measurement Analytics Team sits down with Amanda Grant, Global Head of Partnerships at choreograph to discuss how brands and marketers can adapt to the evolving privacy-centric world, finding the right balance between scale and accuracy, and the applications of a signal-agnostic approach.
In this B2Believe Studio session, you’ll learn more about:
* How to future-proof against cookie deprecation
* Balancing scale and accuracy from contextual data to 1PD (First Party Data)
* The importance of a a signal-agnostic approach
Переглядів: 494

Відео

Highlights from B2Believe NYC
Переглядів 5221 день тому
Watch highlights from our 2024 B2Believe in New York City.
LinkedIn at Cannes 2023 Highlights
Переглядів 12621 день тому
Highlights from Cannes Lions 2023, including our LinkedIn space at the world-famous Carlton Hotel as well our LinkedIn Collective studio, featuring the top voices in B2B.
Revealing the Top 10 B2B Brands
Переглядів 13928 днів тому
Craig Duxbury, Global President of Stein IAS hosts a fireside chat with Greg Boosin, EVP, Global B2B & Product Marketing at Mastercard, and David Haigh, CEO at Brand Finance. Following the announcement of the second annual Brand Finance Global Most Valuable B2B Brands Report, these three speakers dive in deeper to discuss findings and their importance to the B2B marketing world. In this B2Belie...
Macro Pulse: State of the B2B Economy
Переглядів 6328 днів тому
Pearce Delisle, Senior Manager, North America, Content Solutions at LinkedIn sits down with Kory Kantenga, Head of Economics, Americas at LinkedIn to unravel the complexities of today's economic environment and its impact. In this B2Believe Studio session, you’ll uncover: • An overview of LinkedIn’s Economic Graph and its significance for understanding business spending, sentiment and other tre...
Business at Intersection of Society
Переглядів 12928 днів тому
LinkedIn’s Allyson Hugley, Global Senior Director of Customer Insights sits down with JasonJason Moriber, VP of Communications Strategy, Medtronic to discuss shaping brand perceptions at the intersections of business and society. In this B2Believe Studio session, you’ll learn more about: *How thought Leadership as a vehicle to engage and influence a range of stakeholders *The voices and formats...
Harnessing Data-Driven Insights and Innovation
Переглядів 25628 днів тому
LinkedIn’s own Valerie Beauchamp, VP, Global Head of Agency Development & Marketer Education hosts a fireside chat with Clarissa Season, Chief Experience Officer at Annalect to explore topics such as data-driven insights, the role of innovation in technology, and the future trajectory of customer experience. In this B2Believe Studio session, you’ll learn: * How Annalect and particularly Omni, s...
Redefining Value in B2B Marketing with Generative AI
Переглядів 26628 днів тому
LinkedIn’s Nikita Shetty, VP of Integrated Marketing hosts a fireside chat with Meghan Keaney Anderson, VP of Marketing at Jasper. In this B2Believe Studio session, they explore the intersection of generative AI and B2B marketing, focusing on how marketers can strategically integrate Gen AI, the benefits, the practical applications, and how to navigate its potential challenges.
B2B Success: Leveraging Thought Leadership in Challenging Markets
Переглядів 6528 днів тому
Tusar Barik, Senior Director of Marketing at LinkedIn Marketing Solutions sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing to explore how thought leadership can drive demand, increase brand attractiveness, and fuel business growth in today's competitive B2B landscape. In this B2Believe Studio session, you’ll learn: * The key findings from the 2024 LI - Edelman Thought Le...
The B2B Skills-Based Revolution
Переглядів 5228 днів тому
Tara Fusco, Global B2B Vice President at EssenceMediacom, sits down for a fireside chat with an exceptional leader in the workforce skills and marketing industry, Melissa Matlins, CMO of Pearson Workforce Skills. In this B2Believe Studio session, they’ll explore the dynamic changes within the B2B marketing landscape, pinpointing in-demand skills, analyzing the skills gap, and looking ahead at t...
Salesforce’s Wendy Walker on AI in marketing
Переглядів 100Місяць тому
Everyone’s talking about Generative AI. Here’s a marketing leader who’s given serious thought to what the technology can do for B2B brands, in particular. In our quickfire Collective Wisdom interview, Salesforce VP Marketing ASEAN Wendy Walker explains how AI can build better B2B brands, evolve marketers’ skills and build better relationships with sales.
du Telecom’s Layal Hassi on turning data into trust
Переглядів 31Місяць тому
Layal Hassi, media planning and buying lead for du Telecom in UAE, explains her approach to deploying data and agility in a way that enhances the corporate brand in our latest Collective Wisdom video interview. Hear from Layal as she explains her strategy for turning data into trust on LinkedIn.
AWS’ Alyssa Oldani and Hanine Ismail on B2B community building
Переглядів 64Місяць тому
The most effective B2B brands are those that engage buyers as human beings. AWS is taking an innovative approach to doing exactly that. Its turning LinkedIn into the hub of a connected global community, where customers share their own stories. In our latest Collective Wisdom video interview, Alyssa Oldani and Hanine Ismail explain why peer-to-peer is proving so effective for B2B brand building.
Big-Screen Storytelling with CTV
Переглядів 90Місяць тому
We’re experiencing a creative renaissance in B2B with new formats and platforms to showcase our ingenuity. Lexi Tierney, VP of Customer Success at QuickFrame sits down with Trevor Fellows, EVP of Digital Sales & Partnerships at NBCU and Stuart Schwartzapfel, EVP of Media Partnerships at iSpot to discuss how Connected TV is changing the game when it comes to B2B. After watching this B2Believe St...
Future-proofing Your B2B Measurement Strategy in a Changing Privacy Landscape
Переглядів 235Місяць тому
LinkedIn VP of Engineering Sanjay Dubey sat down with Shamsul Chowdhury, EVP of Paid Social at Jellyfish, Samuel Malpiedi, Partner Manager at Dreamdata and Charles Kemp, Sr Manager of Business Development at Zapier for a discussion on the future of B2B measurement. After watching this B2Believe Studio Session, you’ll better understand: • The forces changing the current privacy landscape when it...
How to Architect Full Funnel Campaigns
Переглядів 321Місяць тому
How to Architect Full Funnel Campaigns
The Road to Cannes 2024
Переглядів 65Місяць тому
The Road to Cannes 2024
LinkedIn's B2Believe NYC
Переглядів 202Місяць тому
LinkedIn's B2Believe NYC
SAS’ Edge Case: SAS' Journey from Convention to Creativity
Переглядів 211Місяць тому
SAS’ Edge Case: SAS' Journey from Convention to Creativity
[Opening Remarks] Welcome to B2Believe NYC
Переглядів 167Місяць тому
[Opening Remarks] Welcome to B2Believe NYC
[Keynote] Our Answers to Today's B2B Marketing Challenges
Переглядів 319Місяць тому
[Keynote] Our Answers to Today's B2B Marketing Challenges
[Keynote] Looking to the Future
Переглядів 228Місяць тому
[Keynote] Looking to the Future
B2B Documentary Spotlight
Переглядів 119Місяць тому
B2B Documentary Spotlight
[Opening Remarks] Welcome Partners
Переглядів 166Місяць тому
[Opening Remarks] Welcome Partners
[Closing Remarks] Partners
Переглядів 32Місяць тому
[Closing Remarks] Partners
[Keynote] Navigating Change and Leadership in the Digital Age
Переглядів 160Місяць тому
[Keynote] Navigating Change and Leadership in the Digital Age
[Keynote] Inclusive Storytelling for Better Business Outcomes
Переглядів 89Місяць тому
[Keynote] Inclusive Storytelling for Better Business Outcomes
[Product Spotlight] CTV: Unlocking New Audiences for B2B
Переглядів 211Місяць тому
[Product Spotlight] CTV: Unlocking New Audiences for B2B
[Keynote] The State of B2B with Partners
Переглядів 52Місяць тому
[Keynote] The State of B2B with Partners
[Brand Spotlight] Unlocking Massive Potential with Brand
Переглядів 155Місяць тому
[Brand Spotlight] Unlocking Massive Potential with Brand

КОМЕНТАРІ

  • @oneydaosorio2242
    @oneydaosorio2242 День тому

    Si lo ocupamos en espan̈ol también pliss

  • @LawrenceCurrie
    @LawrenceCurrie 2 дні тому

    crystalpepsi.blogspot.com/2009/

  • @rumoredthis
    @rumoredthis 3 дні тому

    ‏‪0:53‬‏ من الرائع جدا الوصول الى اجمل ما تراه اعيننا❤ ‏‪1:37‬‏ كم انتم رائعون لكن من الصعب الوصول اليكم❤ ‏‪1:53‬‏ ‏‪1:53‬‏ 💖ٕوَُُْـَٰٰكٰٕٓـًٓٓٔأّٰىٖـّْٰٓٓٔﹿٰٖٜ۬ٛﹿٰٖٜ۬ٛﹿﭥْٖـﺈۛۛﯾﹿٰٖٜ۬ٛﹿٰٖٜ۬ٛﹿﭥﹿٰٖٜ۬ٛﹿٰٖٜ۬ٛﹿﮡ

  • @Dogloverjbj
    @Dogloverjbj 4 дні тому

    Love you, Ann!!!!!

  • @MonicaEsquembregarcia
    @MonicaEsquembregarcia 9 днів тому

    Español porfavor

  • @thedac85
    @thedac85 24 дні тому

    Came here for the lessons, stayed for the killer sarcasm. 😂

  • @diabllo68
    @diabllo68 Місяць тому

    Elevate no longer exists - this should be deleted

  • @tarikyaici7011
    @tarikyaici7011 Місяць тому

    💋💋🦶🦶

  • @PsycleDavid
    @PsycleDavid 2 місяці тому

    Anyone got any idea how we can retrieve the additional information for a digitalMediaAsset URN now? We used to just decorate this in the request, but since that can't be done any more I have no idea how to actually retrieve this. I've been searching through the API documentation all day and have yet to find anything useful. Seems odd that you can no longer decorate the request, but no alternative is provided.

    • @poptest8378
      @poptest8378 Місяць тому

      Hi, did you manage to figure it out somehow? We are also in the same situation so we will try to write to LinkedIn support about any alternative -- whether they will provide new fields or separate call or some sort.

    • @PsycleDavid
      @PsycleDavid Місяць тому

      @@poptest8378 I messaged their support about it, but they came back saying that it's something they're "working on". We're currently having to use an older version of the API (before decoration was removed) and a combination of other endpoints to make this work. I quizzed them about the documentation still being outdated (by over 7 months) and again they said they were "working on it".

  • @sonaliraizada6547
    @sonaliraizada6547 2 місяці тому

    Urgent need for an answer- Sponsored message ad I need help in understanding meaning of impressions in demographic report of sponsored message ad.

  • @renatahorta
    @renatahorta 2 місяці тому

    Queria saber como que coloca foto de capa no LinkedIn Page!!

  • @vanessamenezesMKT
    @vanessamenezesMKT 2 місяці тому

    Muito bom esse conteúdo. Obrigada por compartilhar.

  • @rohanilame1179
    @rohanilame1179 2 місяці тому

    His voice sounds like a female

  • @user-me5qv6wx1j
    @user-me5qv6wx1j 2 місяці тому

    Good morning

  • @user-cj4lz3ml5b
    @user-cj4lz3ml5b 3 місяці тому

    I am not able to login to the content suggestion page, is there any chrome extension I have use

  • @CedarCoastCreative
    @CedarCoastCreative 3 місяці тому

    Does content suggestions still exist?

  • @user-jh3ef2bw9x
    @user-jh3ef2bw9x 3 місяці тому

    Ed is the man!

  • @AakueMichaelWisdom
    @AakueMichaelWisdom 3 місяці тому

    Please, I want to know whether this Omnicom group is no longer working or something else? Because, for the past five to six days now I have been going through my taxes clean, without no objections. I'm new here, and I found it difficult to access it for the past three days now.

  • @AakueMichaelWisdom
    @AakueMichaelWisdom 3 місяці тому

    Hi

  • @CassySoardS
    @CassySoardS 4 місяці тому

    How to get displayImage url (identifier) from people api now without decoration!!?

    • @fjd295
      @fjd295 4 місяці тому

      Did you figure out how to do this? Seems like I can only get the URN and no way to now get the URL

  • @sashafroyland
    @sashafroyland 4 місяці тому

    Anyone having ROI with this method?

  • @robowarner
    @robowarner 4 місяці тому

    "Empowered to make additional API calls" is quite the twisted wording when there is still a limit on calls you can make

    • @richie.edwards
      @richie.edwards 3 місяці тому

      Now we REALLY have to pay attention to the API limits

  • @christiankayembe7060
    @christiankayembe7060 5 місяців тому

    Très instructive comme matière et très pratique à utiliser ! MERCI

  • @deavahsiemens
    @deavahsiemens 5 місяців тому

    I wish you would tell us the rule on how we get to access the content suggestions button. Do we needs a certain number of followers? Or do we have to pay for premium? Thanks!!

  • @Sheperdy
    @Sheperdy 6 місяців тому

    How about a document Ads

  • @lourdesdelriopisonero3765
    @lourdesdelriopisonero3765 6 місяців тому

    Esto ya no existe? se sustituyo por otra función?

  • @lovethenature8495
    @lovethenature8495 6 місяців тому

    Appointed as the new MD & CEO of Kotak Mahindra Bank

  • @mohammadsadrullhaansari1530
    @mohammadsadrullhaansari1530 6 місяців тому

    It's rights

  • @jlab1482
    @jlab1482 6 місяців тому

    nvm. found it

  • @jlab1482
    @jlab1482 6 місяців тому

    How to retrieve results using the /adInMailContents endpoint?

  • @user-ii8uo2fm3v
    @user-ii8uo2fm3v 7 місяців тому

    How can you remove something without giving the alternative? How can I extract campaign id / name wise metrics without additional queries?

  • @Music-tb3qc
    @Music-tb3qc 7 місяців тому

    Yes

  • @myleftshoe9
    @myleftshoe9 7 місяців тому

    The Wally Lamb quote is extremely true. There could be very legitimate reasons for why the financial institution needed you to fill out the application and why a transaction in France was suspicious; but if they did not manage the customer expectation and experience the customer will be left on the frustrating side of this transaction. It is not the customers fault. Yes, I work for an FI and yes, potential fraud bells and whistles went off in my head with your example. But the short answer is, there are ways of giving the customer what he wants AND what he didn't know he needed AND making him very happy in the process.

  • @WesleyMediaHub
    @WesleyMediaHub 8 місяців тому

    ⭐️⭐️⭐️⭐️⭐️ 2:17

  • @Nayshjin
    @Nayshjin 8 місяців тому

    How can u edit admin access? Or add new admin from here

  • @RanaNadirkhan-jd5yq
    @RanaNadirkhan-jd5yq 8 місяців тому

    Good

  • @transpackargentina
    @transpackargentina 8 місяців тому

    Hola, no encuentro la fucnion sugerencias de contenido

  • @tahtaflint3059
    @tahtaflint3059 8 місяців тому

    What de Fluffs was that about professor Lombardo? 🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅

  • @MostafaMokhtari-pc2yq
    @MostafaMokhtari-pc2yq 8 місяців тому

    🧜🏼‍♀️🧜🏼‍♀️🧜🏼‍♀️❣️❣️❣️🎄🎄🎄❄️☃️🌈🏝️🇺🇲👍

  • @anasssaih4925
    @anasssaih4925 9 місяців тому

    Very very useful so much insights and go to market strategies

  • @george_anak_lihi
    @george_anak_lihi 9 місяців тому

    1:33 😂

  • @MrEmptyfuel
    @MrEmptyfuel 9 місяців тому

    Ou les data sont envoyees ?

  • @roseaneramos78
    @roseaneramos78 9 місяців тому

    Olá boa noite, muito bom seu vídeo. Tenho uma dúvida, como baixar meu currículo no celular?

  • @kena4666
    @kena4666 10 місяців тому

    I couldn't agree more! This webinar was fantastic, and the slides were incredibly well-prepared. I learned so much from it. In my experience, many marketers tend to rely on standard practices without investigating the underlying data or reasons behind them, particularly in B2B marketing. This can lead to missed opportunities for improving their strategies and ultimately driving more leads and sales. What's more, I find that many marketers don't always consider the critical relationships between marketing, sales, and the products they're promoting. By working closely with all stakeholders and maintaining open lines of communication, marketers can better align their strategies and ultimately drive better results for their clients.

  • @kena4666
    @kena4666 10 місяців тому

    Cool webminar and the slides are very well prepared! Learnt a lot from it.

  • @cathalokaneinfo
    @cathalokaneinfo 10 місяців тому

    I cant seem to find where this should be located? Can anyone help, thanks in advanced!

  • @nuts4bucks
    @nuts4bucks 10 місяців тому

    I am grateful I can watch this again. It was moving a bit fast for me to read it all so I got the gist of things but am in the void (still).

  • @PrincessHellkat
    @PrincessHellkat 11 місяців тому

    Music is WAY too loud. Very inconsiderate to the hard of hearing.

  • @ducaleadan39
    @ducaleadan39 11 місяців тому

    Change Your Culture And Take My Own ? Do You Ready If You Do So I Will Give You Bilion Of Dollars . You Wilk Get A Good Welk Come With Open Hands From 56 Countries.

  • @joanndavidson2769
    @joanndavidson2769 11 місяців тому

    Useful website.